"In just two years, Facebook For Every Phone has successfully put Facebook into the hands of millions of people around the world with limited access to the Internet, giving them the power to connect and share."
Facebook is already hugely popular developing countries, but like many other technology giants it has struggled with the shift of its customers from desktop computers to mobile devices, and the effect this has had on advertising revenues.
Although the immediate prospects of making money from feature phone users are modest, Facebook hopes that these users will become more attractive to advertisers as their incomes grow and they gain broader access to the Web.
The company will report its second-quarter earnings on Wednesday, but analysts expect that developed markets will be the biggest source of Facebook's revenue and profit for a long time.
"In a lot of foreign markets, people think that the Internet is Facebook," eMarketer analyst Clark Fredricksen told the New York Times.
As of late March, Facebook reported having 751 million customers using accessing their site on mobile devices, up a whopping 54 percent from one year earlier.
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