Mondelez strikes deal to chew into Twitter's social media knowhow - Financial Times

[fivefilters.org: unable to retrieve full-text content]

Mondelez strikes deal to chew into Twitter's social media knowhow Financial Times Mondelez, the maker of Oreo cookies and Trident chewing gum, has struck a first-of-its-kind partnership with Twitter to bolster its real-time marketing prowess in a deal that includes embedding Twitter staff in Mondelez offices across the world. As ...