• Lord Coe said he found a 'high correlation' between tweeting and underperformance
  • Thinly veiled attack against Olympic diver and keen tweeter Tom Daley

By Hannah Roberts

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Lord Coe has attacked sports stars who use Twitter too much, saying it is linked to 'underperformance'.

The Olympics organiser, who has been made a Companion of Honour in the New Year honours list, said he found it 'bizarre' that athletes spent their time writing banal comments online during competitions instead of concentrating on winning medals.

Speaking to BBC Radio 5 Live, the Olympic gold medallist said: 'I've always found quite a high correlation between people who spend their time in competition texting and tweeting and underperformance.

Correlation between tweet and fail: Lord Coe said that althletes who spent time on their phones underperformed during the games

Correlation between tweet and fail: Lord Coe said that athletes who spent time on their phones underperformed during the games

Distracted? Divers Tom Daley and Tonia Couch enjoying a meal in the Olympic Village in one of the photos posted online during the games

Distracted? Divers Tom Daley and Tonia Couch enjoying a meal in the Olympic Village in one of the photos posted online during the games

'I just can't imagine why you would want to be doing that when at the most important moment in your career you're thinking about telling the world you've just had a haircut or seen a movie.'

While he did not refer to anyone, his  comments may ring in the ears of British  stars whose promise did not quite live up to  the hype.

Diver Tom Daley was expected to reach the gold standard. But the 18-year-old, who has more than two million followers on Twitter, took home only a bronze medal.

At the height of the Games, Daley was tweeting up to nine times a day.

As well as posting pictures of the Olympic Village, he chatted to celebrities such as Cheryl Cole and Mollie King, of pop group The Saturdays, and even attempted to drum up a TV appearance on comedy quiz show Keith Lemon's Celebrity Juice.

Keen tweeter: Tom Daley, who posted this picture of himself to two million followers on Twitter, 'only' won a bronze despite being expected to reach a gold

Keen tweeter: Tom Daley, who posted this picture of himself to two million followers on Twitter, 'only' won a bronze despite being expected to reach a gold

Criticised: Lord Coe said Olympians should stay off their phones during competitions - Tom Daley clearly does not agree

Criticised: Lord Coe said Olympians should stay off their phones during competitions - Tom Daley clearly does not agree

Not deserving of time off? A picture from Tom Daley's Twitter of himself and fellow athletes relaxing in the Olympic village

Not deserving of time off? A picture from Tom Daley's Twitter of himself and fellow athletes relaxing in the Olympic village

On his two competition days in the individual event, August 10 and 11, Daley posted on Twitter at  least 18 times.

One message read: 'Competing in the individual prelims tonight at 7pm :) aaaaaaahhhh!!!!'

A later one read: 'Nap time before the finals! China seem unstoppable at the moment! But anything can happen! See you on the other side!' His spokesman did not return calls last night.

Before the Games, swimmer Rebecca Adlington, who won two gold medals at Beijing, swore off the internet after cruel taunts about her appearance.

But it didn't last long and she tweeted several times during her swimming final on July 29.

Pre-contest post: Tom Daley sent this tweet on the evening before the finals

Pre-contest post: Tom Daley sent this tweet on the evening before the finals

Team Twitter: Tom Daley, seen being photographed by his teammates during a training session at the Aquatics Center during the games, tweeted up to nine times a day

Team Twitter: Tom Daley, seen being photographed by his teammates during a training session at the Aquatics Center during the games, tweeted up to nine times a day

Miss Adlington, who has more than 300,000 Twitter followers, posted: 'Just sneaked into tonights final in 8th place!

'Not expecting anything tonight, all I can do is my best :-) thank you for all the support x'

Later she wrote: 'Ahhhhhhhh bronze medal!!! Can't believe it! SOOO happy it's unreal! The  crowd was incredible! THANK YOU to everyone, your support  is amazing!'

Her spokesman declined to comment last night.

Thanking supporters: Rebecca Adlington tweets after her bronze medal at the 2012 Olympics

Thanking supporters: Rebecca Adlington tweets after her bronze medal at the 2012 Olympics

By comparison, Jessica Ennis, who stayed off Twitter during the  fortnight of the Games because she did not want the distraction, took home gold in the heptathlon.

Lord Coe, who received a life peerage in 2000 for his services to sport, said that during his career he was so focused he did not even notice the people around him.

He added: 'I've walked past  my parents. I've walked past  close friends an hour before a  race and not even recognised them or registered.

'So I just find it bizarre that people can be sitting there, figuring out in 140 characters what they would say to the world at that moment. Just go out and win the bloody race.'

During the Games, a number of athletes were criticised for using Twitter to promote their sponsors' products. Diver Tonia Couch wrote about her new car, while synchronised swimmer Jenna Randall tweeted almost daily about her five main sponsors.

The comments below have not been moderated.

What an absolute TOOL "lOrD Coe really is. All olympic representatives are to be congratulated not castigated by this fool. Also why no Honours for the disabled olympic winners on the same scale as Able Bodied athletes?

Perhaps being able to give our athletes greater support with better seat allocation would of also helped.

So, Rebecca Addlington Tweeted several times during her final on 29 July ( note DM, this is a UK paper so it is not July 29). Well, no wonder she didn't win. You are supposed to be journalists, so you're sentences should make sense. I guess what you mean is that she Tweeted several times on the day of her final. - Chris, Canberra, Australia, 31/12/2012 04:01 I'm British and I'm ok with how DM print the date its how I do it !!! Can't believe that's all you can find to comment on , what does it matter , July 29 , 29 July !!

Never mind twitter , I can't believe a diver as a spokesman ... Hello all you do is dive , speak for yourself !!

From the man who brought you empty seats!

It's a mental disease! I don't think people who use this can stop; for the vast majority of young people today have no discipline imposed on them and so devlop no SELF-discipline.

Coe is getting like Cameron - has to comment on something every day, because he has to be in the limelight. As we won more medals than ever before, it doesn't really suggest that tweeting does much harm.

and this comes from (mr perfect).................

Lord Coe has said those who use Twitter too much saying it is linked to underperformance WELL TELL DAVID CAMERON THEN !!!

I would tend to agree at face value but then look at Usain Bolt who is on it all the time - I wouldn't say he "under performed"

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