Sunday 24 February 2013

Facebook pregnancy adverts: we all know the deal - Telegraph.co.uk

You do not pay cash to use Facebook. You pay with your data. That's the deal. That's how it's been since 2004 when the site launched.

And since then, more than one billion people have signed up and have shared incredible amount of personal data for Facebook to make monetise.

What I personally find more disturbing are those parents, dads and mums, who choose to list their unborn and born babies on the site with their own hyperlinked names. The feature allows expectant parents to add a due date and even name the child.

When the ability was added last year, it was suggested that it was Facebook's attempt to stop people creating profile pages for their unborn children. The social network's rules state that all users must be at least 13-years-old.

However, regardless of the reason for it, this type of status update just looks disturbing when I have seen people do it on behalf of their offspring. Nor am I a fan of baby photos on Facebook in general. The child has no choice in the matter – although I do love seeing the latest images of my little cousins – but an email would be infinitely preferable.

If those mums and dads add information about their child on Facebook, born or unborn, of their own free will, (as weird as I find it), they – nor their advocates in the form of Netmums's chief, can have a problem with receiving corresponding adverts.

What I do object to is the misuse of sponsored stories – which has seen my friends' baby photos be misappropriated on occasion advocating various products.

However, this is not that. This is targeted advertising through and through. Don't like it? Then stop sharing the contents of your womb with Facebook and its database of clients.

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