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Twitter makes its largest acquisition
By Hannah Kuchler, Richard Waters and Tim Bradshaw in San Francisco. Twitter has made its largest acquisition to date with the purchase of MoPub, a mobile advertising company, bolstering its ad sales platform as it prepares to go public in coming months.
Twitter Buys MoPub, Will Add Real-Time Bidding for Mobile Ads
Tech: Twitter Acquires Mobile Ad Exc
Twitter Acquires MoPub for $350 Million In Order To Build A Mobile Ad Exchange