Twitter has launched an interactive map of the US which charts where Barack Obama and Mitt Romney's campaign tweets have had the most impact - and where they have fallen flat.
The Political Engagement Map measures the popularity of statements posted by both presidential candidates by tracking how much people re-tweeted or stored them in their favourites folder.
"No family should have to set aside a college acceptance letter because they don't have the money," reads Mr Obama's best-loved tweet.
"On this most somber day, America is united under God in its quest for peace and freedom at home and across the world," said Mr Romney's on September 11.
The map also measures the impact of tweets in each state, enabling users to get an idea of what issues resonate most in a specific area.
In California, Obama's comments on gender equality have been particularly successful.
Ohio - a key swing state in Tuesday's presidential election - has a preference for Mr Romney's tweets on unemployment and energy.
Users are also able to type in keywords such as "unemployment", "coal" or "education" to see where specific issues draw the most attention.
This is the second Twitter initiative aimed at analysing the US elections. Its political index also attempts to measure the general popularity of both candidates according to the sentiments of tweets mentioning Mr Obama or Mr Romney.
On Saturday afternoon, Mr Obama had a score of 52 compared to 32 for his rival Mr Romney.
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