The race features the world's best women, junior and hand cyclists in action on a circuit in and around London's St James's Park.
There is an eight-mile family ride on a traffic-free loop of closed roads in central London on Saturday.
Riders will be able to cover the course at any pace and as many times as they like. They can stop off en route and bike-based entertainment will be provided.
Up to 20,000 amateur cyclists are to line up for the 100-mile challenge. It is set to go through London and Surrey on routes which evoke memories of the 2012 Olympic road races.
It will start at the Olympic Park in Stratford, east London, on Sunday and travel on to Surrey's country roads and hills before finishing in central London.
It is hoped that, as with the London's world-famous annual marathon, people may use the event as a charity fundraiser.
Rugby World Cup winner Matt Dawson, two-time Olympic rowing champion James Cracknell, former Olympic and World champion sprint hurdler Sally Gunnell and soap stars from Emmerdale are among the celebrities taking part.
Source: ITN and PA
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