Instagram CEO Kevin Systrom said last week he wanted users to view Instagram photos on his social network rather than via Twitter.
"Really it's about where do you go to consume that image, to interact with that image. We want that to be on Instagram," Mr Systrom said. "What we realised over time is we really needed to have an awesome Web presence."
Twitter confirmed the change on Sunday afternoon in a blog post, stating: "Instagram has disabled photo integration with Twitter. As a result, photos are no longer appearing in Tweets or user photo galleries. While tweeting links to Instagram photos is still possible, you can no longer view the photos on Twitter, as was previously the case."
Social networks are growing increasingly protective of their platforms as competition rises for users and for advertising revenue. Twitter has, in recent months, tightened its rules on what third-party applications are able to do, in a move that his been interpreted by some observers as an attempt to keep users on its platform.
Instagram used to work closely with Twitter but the relationship has suffered since Facebook bought the app. Instagram has since offered tighter integration with Facebook and has launched its own web pages for the first time so that users can see their photographs online.
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