Broadening its association with other big London clubs will assist in deflecting from a particular affinity with Chelsea's brand.
The value of Arsenal's kit-supply deal has lost ground on their rivals after locking in 2005 prices eight years ago in a search for guaranteed future cash to convince banks they could cover the interest on their £400 million stadium-project loans.
Manchester United are hoping for a "major increase" from Nike even on their £23.5 million-a-year deal, which also benefits from an additional profit-sharing agreement, giving clues to Arsenal's worth to a new supplier. Adidas's deal with Real Madrid, its biggest-selling client, is said to have been struck at 40 million euro a year, although no official figures have been revealed.
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