He was keen to emphasise the improvements engineers have made to Facebook's iOS and Android apps, and the generally higher status that mobile now has in the firm.
Significantly, Zuckerberg said developers had moved on from simply trying to replicate the main Facebook website on a smaller screen, to working on features that take advantage of the specific capabilities of smartphones and tablets.
"What stands out from Facebook's Q4 results is the centrality of mobile for its service strategy and growth," said analysts Ovum.
But for all that progress, it remains hard to see Facebook as a primarily mobile service in the same way as, say, Twitter. The migration of its advertising business to mobile is a way behind the migration of its members, as witnessed by the fact it accounted for less than a quarter of sales while serving more daily users than the main website.
But Zuckerberg is clearly determined to drive the change through over the next year. Already heavy investment will be ramped up to outpace sales growth in 2013, and some analysts don' believe mobile advertising will be as big a business as on the web, so a year from now investors will expect him to be able to justify his back up his claim that "there's no argument, Facebook is a mobile company".
For now, he'll still face a few arguments.
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